In today’s super fast changing world, SEO techniques can change in no time—and the worst part is that you might not even know it. These changes are not healthy for the good ranking of your website.
SEO is a very unpredictable industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It keeps the SEO specialists to always be ready with new updates.
Now we are in 2017, it has become more important for specialists to look out for trends that can affect search rankings for their keywords in this year.
Here, in this blog we are going to discuss the possible helpful SEO techniques that might be useful you to stick in your higher rank in Search Engine. We should keep in mind that search engine means not only Google, it also considers Bing, Yahoo too.
- Make the most effective use of Enriched Answers
Although, the target for getting top positions in search engines for your target keywords is still important, it’s now time to make the most effective use of other Rich Answers too. Enriched and appropriate answers help towards the top rank.
- Improve user engagement
Till date, marketers consider the numbers of visitors or traffics in their websites as a possible ranking factor. This covers the average time on site, bounce rate, pogo sticking, and others.
For conversion, it is a proven factor that determines the effectiveness of page elements that contribute to the chances of visitors committing to your call to action.
- Use long tail keywords
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever your website is about. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually looking for.
- Easy Accessible posts
To improve the readability of the pages of your site, there should be the some possible SEO techniques:
- Shorter sentences: Short sentences are always easy to read & memorize than long ones
- Shorter paragraphs: people always prefer to go through in short. So the short paragraphs consisting 2-3 sentences will surely attract the attention of the traffics. It is also justified to write each sentence separately as a para which will improve the visitors’ readability.
- Sub-headers: People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page.
- Bullet points: Sentence with lots of information, facts, ideas are suggested to list with Bullet points. It helps to point out everything in a glance.
- Use of Images
It is true for everyone that picturesque vision always attracts the readers and it grows interest in readers’ mind. Images , graphs , charts always help to increase the numbers of traffic in your site.
- Through Mobile Apps
In today’s world almost every person is mobile-savvy. So to handle the market with ease the site owners are encouraged to develop mobile or responsive designs to increase the site’s loading speed on mobile devices. A faster loading site means more chances to retain visitors.
- Voice Search
Enable a VOICE RECORDING option within your site to communicate with users without hassles of typing.
One of the most important SEO techniques is to always update your site with well-researched & error-free content. Content should be good in quality and informative rather than in quantity.
- Link Building
Generate quality backlinks with right keywords so that users can relate your content with other relevant ones from other site and find your websites compatible to the search engines.
- Presence on Social media
Social media can help you scale your small business—as long as you have followers. So generate & enhance the customer interest on your SEO by posting & commenting on them. Share & let others share too.
- Switch to https
Switch to HTTPS, the most commonly used and securest version of the old http web protocol. It’s a best practice that will help your website boost its SEO presence, stay secure, and make it harder for malicious parties to break in and take advantage of your website.
The things that rank the highest are the things that are the most informative, the most engaging, and the most useful. So strive to create content that readers love, and search engines will love you too. And these are some SEO techniques that will help to achieve higher rank and secure it in Search engines and get more traffic.