In now-a-days people used to spend more and more time on their mobile devices and tablets. According to Farmstack, average smartphone conversion rates are up 64% compared to average desktop conversion rates. But many websites are not designed for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed and makes sure that your mobile users are not turning away.
Page speed is very much important for mobile users. they will definitely move away to another page if it takes a lots of loading time. the quicker the mobile experience, the more traffic you will receive. Compress larger images and files when it comes to speed. Use your cache for things that load constantly, like logo. It will save download time which will increase the overall speed of the app.
In earlier times, some mobile devices couldn’t support all of the elements, so they were blocked. But these elements are very crucial for helping Google to understand whether you have a responsive site or a different mobile solution.
It’s really difficult and irritating to try and close pop-ups on mobile. This may lead to a high bounce rates.
Design for all kind of fingers
Keep in mind about the different sizes of different thumbs and index fingers that will scroll in the page.
Titles and meta descriptions
Keep it in mind that you are dealing with small screen space when it comes to the use of mobile. While showing off your best in SERPs, be specific when creating titles, URLs and meta descriptions.
Simple design with clear CTAs
Make sure that your on page contents are short and to the point and have clear CTAs i.e. easy-to-find and clickable contact info that includes phone number. Mail id and address. This allows the users to easily engage and continue the conversations.
Shorten your menu items will help the users not to get confused with too much menus and sub-menus. This will help SEO efforts by allowing for easier navigation.
As mobile will continue its natural trend towards more users than desktop, having a SEO friendly mobile design is the key to success. The above tips will help to keep up-to-date on all search engine algorithm changes regarding mobile to remain proactive.